Privacy Policy

Here’s a Privacy Policy draft for Direct Premium Brands:

Privacy Policy

Last Updated: April 2 2025

At Direct Premium Brands, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, store, and protect your information when you visit our website or make a purchase.

By accessing and using our website, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. Information We Collect

We collect personal information when you visit our website, place an order, or interact with us. This information may include:

  • Personal Identification Information: Name, email address, mailing address, phone number.

  • Payment Information: Credit card details, billing address, and other payment-related information.

  • Account Information: If you create an account, we may collect your username and password.

  • Order Information: Details of the products you purchase, shipping information, and order history.

  • Technical Information: Browser type, IP address, device type, and information about how you interact with our website (e.g., page visits, time spent, clicks).

2. How We Use Your Information

We use the information we collect to provide and improve our services. This includes:

  • Order Processing: To process and fulfill your orders, including shipping, returns, and exchanges.

  • Customer Support: To respond to your inquiries, resolve issues, and provide assistance.

  • Marketing and Promotions: With your consent, to send you promotional emails, newsletters, and special offers.

  • Website Improvement: To analyze website usage and improve our user experience, content, and functionality.

  • Fraud Prevention: To detect and prevent fraudulent activities and ensure the security of transactions.

3. How We Share Your Information

We value your privacy and will not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

  • Service Providers: We work with third-party companies to fulfill orders, process payments, and provide customer support. These companies are only provided with the information necessary to perform their services and are prohibited from using your information for any other purpose.

  • Legal Compliance: We may disclose your information when required by law or to comply with legal processes, such as court orders or government requests.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements. Once your information is no longer needed, we will securely delete or anonymize it.

5. Your Rights and Choices

As a customer, you have certain rights regarding your personal information:

  • Access: You have the right to request access to the personal information we hold about you.

  • Correction: If your personal information is incorrect or incomplete, you have the right to request corrections.

  • Deletion: You may request the deletion of your personal information, subject to certain exceptions (such as legal obligations).

  • Opt-Out of Marketing: You can opt out of receiving marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly at store@directpremiumbrands.com.

6. Security of Your Information

We take reasonable measures to protect your personal information from unauthorized access, alteration, or destruction. This includes using secure servers, encryption technologies, and other safeguards to protect the security of your payment and personal details.

However, no method of transmission over the Internet or electronic storage is 100% secure, and while we strive to protect your information, we cannot guarantee its absolute security.

7. Cookies and Tracking Technologies

We use cookies and other tracking technologies to improve your experience on our website, analyze website traffic, and personalize content and advertisements. Cookies are small text files stored on your device. You can control cookie settings through your browser, including blocking or deleting cookies. However, disabling cookies may affect your ability to use some features of our website.

8. Third-Party Links

Our website may contain links to third-party websites. Please note that this Privacy Policy applies only to our website and services. We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policies of any third-party sites you visit.

9. Children’s Privacy

Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete the information as soon as possible.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically for any updates. Your continued use of our website after any changes to the Privacy Policy constitutes your acceptance of the updated terms.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Direct Premium Brands
📧 Email: store@directpremiumbrands.com

By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy.